“I love a good performance video and wanted to try my hand at creating something that represented my grandeur and slightly deluded sense of self, whilst also adhering to the simplistic rules of a performance.

“The video is about narcissism, belief and delusion in equal measure. It represents how antiquated and romanticised visions of past and future shed a blazing light on the present and in turn provoke a self-analysis that soon shifts from the material to the ideological.

It was in this state of excitement and obsession where the ‘Heart Out’ video was born. Obviously I can delve into the artistic vision of the video – what it means to me, the subtext and my own emotional investment within it – but in doing so I fear defacing what the video truly is about, at face value.