Love Music; Love Life

As It Is release ‘Cheap Shots and Setbacks’ music video

As It Is FinalAs It Is have revealed the music video for their next single ‘Cheap Shots and Setbacks’.

The track is from the band’s upcoming debut album ‘Never Happy, Ever After’ which is being released on April 20th via Fearless Records.

About the track and music video, As It Is frontman Patty Walters shares:

“Cheap Shots & Setbacks is without sounding cliché, probably (and hopefully!) our anthem. It’s about being the underdog but realising that actually it’s everybody else who is the problem. It’s about being proud of who you are and proud of any imperfections you may have. I see so many personal setbacks in hindsight as the only reason I’m here lucky enough to do this today. 

The music video tells the story of two outcast humans who find each other and are wanted in a dystopian robotic world. We really wanted the video to represent the lyrical themes of the song and have the two sit side by side. We think it’s definitely our most ambitious music video to date but I think we managed to pull it off! Cheap Shots is one of the slightly more positive songs which proves that even when we’re not miserable we’re still pretty miserable.”

Watch the music video for ‘Cheap Shots and Setbacks’ below:

You can also stream the new album, ‘Never Happy, Ever After’, here.

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