Cadbury launches race season with Alexandra Burke and Steve Backley

Alexandra Burke took to London’s Southbank to compete against Olympian and World Record Breaker, Steve Backley to challenge passing commuters to beat a coin stacking World Record as part of the new Cadbury Race Season campaign aimed at generating excitement around London 2012.

The Spots v Stripes Race Season runs from 1st March and will also be going on tour visiting key cities including Newcastle, Birmingham and London offering everyone the chance to join in the fun. The public are being challenged to break records in everything from coin stacking to making the bed, mouse scrolling or even doodling in a bid to turn Britain into a nation of World Record holders.

There are nine World Records up for grabs so to check out how you can get involved visit www.spotsvstripes.com.

To find out who won the challenge, watch the video below!




%d bloggers like this: