Sheffield shoegaze punks Purest have unveiled the music video for their debut single.

Due for release on March 31st, the track was recorded in Manchester’s Eve Studios and produced by Gethin Pearson (The Enemy, Jaws, Clay).

The band’s mission is simple: to create contemporary, noisy pop hooks and melodies.

Speaking of their debut track, lead singer James Rollings explained: “The song explores an inflated sense of self, in an [increasingly] self-involved world. It’s about the inability to let egotistical habits go, and how it impacts emotionally.”

You can watch the video for ‘Always’ below: