Weight Watchers team up with Alesha Dixon

Weight Watchers UK have teamed up with Alesha Dixon to create a pop anthem which celebrates real members’ weight loss success.

The song, Do it Our Way (Play), which features in the new three-minute pop video TV ad, is an uplifting anthem of confidence and self-expression.

180 Weight Watchers members feature in the video, as well as Alesha herself, who has a cameo role. All of the members featured in the ad agreed that they would never have had the confidence to do this before they had lost weight on the Weight Watchers ProPoints plan.

This is Weight Watchers’ biggest ever ad campaign and launched on national TV on 1st January 2012.

The song by Alesha Dixon is also now available to download on iTunes.

Alesha Dixon commented on getting involved:

“These women and men are the real stars of the show. We heard their stories and used their words and emotions to create a vibrant musical expression of personal triumph and success. These people are a true inspiration.”

You can watch the full length video below:

To find out more about Weight Watchers, you can visit their Facebook page or Twitter page now!



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