Glastonbury Festival has been named the most searched music festival for Edinburgh residents.

In recent research conducted by Casinority, an online casino comparison site, Glastonbury Festival was the most searched festival in 58 out of 73 cities analysed.

Based on the research, 3,874 monthly searches are conducted for Glastonbury in Edinburgh making it the most Googled festival in the city compared to Glasgow’s regional loyalty for TRSMT which sees 11,120 searches a month.

Data for the research was gathered from Google search volume data, which provides monthly search volume for key phrases and terms across UK cities. The study analysed the top 5 festivals by average monthly search volume across 73 UK cities.

The study used this Google search volume data to determine which festivals UK residents are most eager to attend next year. By analysing monthly search figures across different regions, the research provides insights into regional preferences and the overall popularity of music festivals throughout the country.

Speaking of the report, Alex Gambler at Casinority, said: “These statistics show that Glastonbury remains the undisputed champion of UK festival culture, with tremendous search interest across nearly every city we analysed.

“The regional variations tell an interesting story about local loyalties. Glasgow’s preference for TRNSMT over Glastonbury bucks the national trend, while northern cities like Leeds and Reading naturally favour their namesake festival.

“Festival tickets represent a significant investment for music fans, often costing hundreds of pounds plus accommodation and travel expenses. The high search volumes we’re seeing suggest people are planning well ahead for 2025, researching their options and budgeting accordingly.”

Photo by Annie Spratt on Unsplash