Fender Musical Instruments Corporation (FMIC) has announced an exclusive collaboration with Sanrio® to celebrate Hello Kitty’s 50th anniversary.

Known for her empowering self-expression and embracing individuality, the collaboration sees Hello Kitty’s colourful aesthetic merge with Fender’s innovation to create a range of instruments and accessories.

The Fender® x Hello Kitty 50th Anniversary Collection includes a Limited Edition Squier® Stratocaster® guitar and a Fuzz Pedal, alongside accessories such as a Hello Kitty shaped pick tin, a pink guitar cable, a guitar gig bag, a pink fuzz pedal and a rage of unisex merchandise including hoodies, t-shirts and trucker hats.

Speaking of the partnership, Executive Vice President of Fender Product Justin Norvell said: “This collaboration with Hello Kitty is a perfect blend of music and pop culture. The limited-edition Squier Stratocaster merges Hello Kitty’s playful design with Fender’s craftsmanship, offering a high-performing instrument that’s as fun as it is functional.”

The limited-edition Fender® x Hello Kitty® collection is a celebration of creativity, inclusivity, and self-expression through music inviting all musicians to embrace their individuality with the help of the iconic Sanrio character.

The exclusive Hello Kitty x Fender collaboration is on sale now, with prices starting from £16.99.